Playbook / Topic

Creative Testing

How many creatives to test, when to refresh them, and how to find winning ads before you scale spend.

Hook Rate and Hold Rate: Formulas and Benchmarks for Meta Ads

How to calculate hook rate and hold rate for Facebook and Instagram video ads, what good looks like, how to add them to Ads Manager and what to fix when they drop.

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Creative Testing

How to See Competitor Ads on Facebook and Make Your Own Version

Use the Meta Ad Library to find any competitor's Facebook and Instagram ads, spot the ones that are working and rebuild the format for your product without copying.

Nov 2, 2026 · 6 min

Your move

See your product as a winning ad

Turn a product URL into static ads and UGC-style videos, rebuild the competitor ads that already work, and read your Meta data to know what to make next.

Make your first ad free Book a 15-min demo