Luma Character Sheet Is Out: Features and Access

What is Luma Character Sheet?

Luma Character Sheet is a feature from Luma AI that turns your reference images into one consistent character sheet. Luma announced it on November 4, 2026. You build the sheet once, then use it as the base for every new view of that character.

The announcement came from @LumaLabsAI, Luma's official account: "Once you've got the character right, the next view shouldn't turn them into someone else."

That one post is all Luma has said publicly so far. It has not posted a spec sheet, a docs page or a demo breakdown.

Why character consistency matters for ad creative

Character consistency matters because ads rarely use one image. A brand mascot, a model or a founder avatar has to look the same across hooks, static variants and different aspect ratios, or the campaign reads as several unrelated ads.

A grid of identical figurines shown from different angles on a desk

Drift is the usual failure. You approve one frame, ask for a side view or a new pose, and the face or outfit changes. A sheet that holds the approved look is meant to fix that.

Practical uses for performance teams:

• A recurring character across a batch of static ads.
• Reference frames for image-to-video, so the first frame matches the approved look.
• Mascot or avatar work that needs front, side and back views.

Whether Character Sheet outputs feed directly into Luma's video models is not stated. Luma's own materials describe Ray 3.2 with 4K output and an agent that keeps creative context across a project, but they do not connect that to this feature.

Luma Character Sheet key features and specs

Luma has confirmed one capability: it builds a single consistent sheet from your references, and you continue working from it. Everything else, including layout and limits, is not announced.

A Facebook video snippet, undated beyond "1 day ago," is labeled a product demonstration for Seedance 2.0 in Luma. The snippet is truncated and does not say it shows Character Sheet, so treat any link between the two as unconfirmed.

Luma Character Sheet pricing and access

Luma has not published separate pricing for Character Sheet. It appears inside Luma, so access presumably follows your plan, but Luma has not said which plans include it or what it costs in credits.

A key and stacked tokens on a dark table suggesting plan access and credits

For context, Layer3Labs (updated Oct 20, 2026) lists Luma plans at $30 per month for Plus (10,000 credits), $90 for Pro (40,000) and $300 for Ultra (150,000), with yearly billing at $25, $75 and $250 per month. The same review says Luma's pricing page no longer lists a standing free tier, and that credits run through a usage-capacity model built around Luma Agents, which makes output volume hard to predict.

Luma's own cost guide says Ray 3.2 Draft generations of five seconds cost 20 credits, about $0.012 per second at its assumed rate. That is a video figure, not a Character Sheet figure.

Luma Character Sheet vs other ways to keep characters consistent

Teams usually keep characters consistent by hand: reusing the same reference images in every prompt, or editing approved frames layer by layer. Character Sheet puts that step inside Luma. No benchmark compares it to other tools, and none of its outputs are shown in the available material.

Luma already pitches consistency through Layers, powered by Uni-1, which edits approved creative (swap a product, change a headline, localize) while keeping the layout. Character Sheet looks like the character-level counterpart. That is an inference from the product positioning, not something Luma has said.

How to use Character Sheet for AI video and static ads

Until Luma publishes details, the sensible approach is to test it on one real character before committing a campaign to it. Gather clean references, build the sheet, then request the views you need for ads.

A practical workflow:

1. Collect 3 to 5 clear references of the character (the supported number is unknown).
2. Build the sheet and check that face, outfit and proportions hold across views.
3. Use the sheet as the base for static variants, then for first frames in video.
4. Keep the approved sheet fixed while you change backgrounds, copy and formats.

If you compare image and video models side by side, the AdGraam AI Playground runs many models in one place. For chaining image and video steps into repeatable ad pipelines, see Flow Builder. For static output basics, the guide on making static ads with AI covers the fundamentals.

What to watch next

Watch for Luma's documentation, which should settle the open questions: number of references, views per sheet, resolution, credit cost and plan eligibility.

Also watch for three things:

• Whether Character Sheet outputs pass straight into Ray or other video models in Luma.
• Whether it is exposed through an API.
• Independent side-by-side tests showing how well identity holds across extreme angles and outfits.

Until then, the claim is Luma's own, and consistency is something to verify on your own references.