Playbook / Topic

Meta Ads for Indian D2C

Real CPM, CPC and ROAS benchmarks for Indian D2C brands, plus playbooks for scaling Meta ads in India.

Break Even ROAS for COD Orders: How RTO Changes the Math

How to work out break even ROAS when a share of COD orders comes back as RTO, with worked rupee examples, a prepaid and COD mix, and why Ads Manager ROAS overstates COD.

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What Indian D2C Brands Run on Meta: 2,790 Ads Analyzed

We studied 2,790 Facebook and Instagram ads from 14 Indian brands and their 747 longest-running ads: formats, angles, offers, languages and CTAs that last.

Nov 7, 2026 · 7 min

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